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C21′s FutureMedia 2011

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C21′s FutureMedia 2011 takes place on Thursday 1st December 2011 at BAFTA, London. Now in its 11th year, FutureMedia brings together content and technology to provide a roadmap for the future development of the media and entertainment business.
 
The theme for this year’s conference is Next Generation Content Models. With a major focus on how connected TV will provide opportunity and threats, harnessing the tablet revolution, and social entertainment FutureMedia will once again showcase the best case studies from the digital frontier while looking into the future with the best minds in the business.
For more infomation about FutureMedia 2011 please click here

Celebrating The Best of Brand Video

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The BRAVES are the Brand Video Awards, the only award ceremony to recognise and reward the use of video by brands. Many other awards ceremonies pay lip-service to the use of video across platforms by brands, but only the BRAVES is dedicated to celebrating the very best of brand involvement in video.

 

From the earliest days of video creation, brands have set the agenda for the medium. Soap operas were created to provide entertaining advert breaks to let FMCG companies sell soap. In the 21st century the communion of brand and video reaches across all platforms: TV, online, mobile, cinema, out of home and even print. Any environment that can show video, shows brand: initiated, created, sponsored, influenced, mashed, mixed or funded content. It is in this video rich world that we launch the BRAVES, the first awards solely dedicated to recognising and rewarding the excellence of brands in video. The Brave Awards

Dulux: Let’s Color

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http://www.youtube.com/user/letscolour?ob=0&feature=results_main

Decorative paints manufacturer invites the global community to add colour to
their lives and provides inspiration to add colour to your home.

Dulux believes in power of colour & its Let’s Colour program is committed
to make a positive difference in people’s lives globally. As part of this
program, we have already created better living environment for many people
around the world.

  • Started a global ‘movement’ to help communities to add colour to their lives
    through the use of paint.
  • Huge archive of rich video and photographic content. Inspiring stories
    created for global distribution.
  • Already donated 230,000 litres of paint and added colour to 2.4 million
    people’s lives.
  • TED award winning campaign.

UbiQ Digital Entertainment Showcase

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Taking place in Paris, 18th-19th June, UbiQ is set to be a fantastic two-day Digital Entertainment Showcase (conference & exhibition) spotlighting the best of digital entertainment content creation, business cases and winning strategies across TV, Music, Games and Branded Content. As a partner the BCMA has agreed a 30% discount off the rate for the first 10 people, so please book soon.

Prada Releases Short Movie With An Unexpected Twist

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Prada Releases Short Movie With An Unexpected Twist

View Prada Video Here

Italian luxury brand Prada has released a short movie directed by Roman
Polanski, starring Helena Bonham-Carter and Ben Kingsley.

The three and a half minute short, called ‘A Therapy’, has a rather unexpected
ending.

It starts with Helena Bonham-Carter in a therapy session with her psychoanalyst
Ben Kingsley. As Bonham-Carter explains her dream, Kingsley is mesmerised by
her coat which hangs on the coat stand.

Kingsley, distracted, puts his glasses, pen and notebook down; stops listening
to Bonham-Carter (though she still carries on talking); and tries on her coat
instead.

It ends with the tagline…“Prada is for Everyone”

How very Prada!

Outstanding Evening of Celebrations @ BRAVES Awards

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After an outstanding evening of celebrations and rewards of all things video at the first ever BRAVES Awards, the much deserved winners are now safe in the knowledge they will remain the heroes of video advertising for another year to come.

The launch of the brand video awards – The BRAVES Awards – took place at the Vue Cinema in Leicester Square in London on 11 July.

“The night was dedicated to recognising the very best branded content from all over the globe, setting the standard in video excellence. The shortlist proved that innovative and creative thinking in video advertising and branded content is alive and well in all the corners of the world. With this launch year attracting over 160 entries and taking place on the big screen in front of an audience of over 250, it has been a true testament to the importance brand video has on the advertising industry.” Charlie Crowe, CEO, C Squared

The BRAVES had a judging panel of over 40 judges included personalities from the likes of Facebook, Unilever, Diageo, Heineken, Adidas and many more, each of which had a tough job getting the entries down to the final award winning campaigns. To see the full list of judges, visit http://thebraveawards.com/judges/

LEWIS SILKIN’S 3RD ANNUAL BRAND ACADEMY

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LEWIS SILKIN’S 3RD ANNUAL BRAND ACADEMY

Lewis Silkin’s 3rd annual Brand Academy will be held on Thursday 11 October 2012 at the Royal Society’s Wellcome Trust Lecture Hall just off Pall Mall.

Our Media, Brands & Technology flagship event will cover the important legal and commercial issues that affect brand owners and their marketing activities.

This year we aim to build on the success of the previous Brand Academies by inviting respected industry leaders as panellists to a ‘Question Time’ styled panel debate. This will be a great opportunity to hear about recent developments from those helping shape the brand and intellectual property field.

Our confirmed panellists to date are:

  • His Honour Judge Birss QC, from the Patents County Court, who recently attracted widespread media interest following his comments that Samsung’s tablet was ‘not as cool as Apple’s iPad’ when he ruled for Samsung in the UK high court as part of the ongoing global intellectual property battle;
  • Bruce Tonkin, Board Vice Chair at The Internet Corporation for Assigned Names and Numbers (ICANN), who recently announced the creation of several hundred new generic top-level domain names (gTLDs), viewed by many as the biggest change for the online world in years;
  • Eric Mackay, Director Business Development & Business Affairs, at VEVO, responsible for negotiating agreements ranging from strategic partnerships, content acquisition, distribution/ syndication and service agreements and leading engagement with regulatory bodies in the UK and Europe.

Other prospective panellists will be confirmed soon.

Brand Academy 2012 will begin with registration and refreshments at 6:00pm on Thursday 11 October with the debate starting promptly at 6:30pm until 8:00pm, with panellists giving their views on topical issues and taking questions from the floor.

This will be followed by an evening of networking, drinks and canapés from 8:00pm. The evening will draw to a close at 10.30p.m.
This event is for senior representatives from brand owners, regulators, advertising agencies and others with an interest in brand management. If you are a Chief Marketing Officer; General Counsel or in-house legal; Head of Intellectual Property; Head of Trade Marks; then Brand Academy will be a must-attend event.

If you would like to attend Brand Academy 2012, you can register your interest here. If you have a colleague that would like to attend, or you have any questions please contact Kay Marbiah.

We look forward to seeing you on 11 October 2012.

Brand Entertainment Contents Summit (BECS)

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The BCMA is proud to announce its partnership with the Brand Entertainment & Contents Summit (BECS).

The 1st edition of the BECS will be held the 12th to 14th December 2012 in the fabulous Ski resort of Crans Montana (Switzerland). Time to reach new heights!

The Brand Entertainment & Contents Summit (BECS) is the first event to house all that matters in Brand video, entertainment, music, experiential, digital, gaming and events. This unique gathering brings together agencies, advertisers, producers, publishers, media, talents and technical industries in a convivial environment allowing networking opportunities, exchanges and business.

The BECS offers high level conferences, workshops and debates by high-end experts from the Entertainment & Contents industry, an international competition recognized by the most prestigious rankings and networking moments to enhance business opportunities due to the large presence of advertisers.

Doug Scott, President, BCMA US & Chairman Ogilvy Entertainment Worldwide and Andrew Canter, President, BCMA UK Branded Content Marketing Association will hold prestigious conferences during the summit.

Other confirmed speakers include:

  • - Ben SILVERMAN, CEO @ Electus
  • - Mark BEECHING, CCO @ Digitas Worldwide
  • - Jon KAMEN, Chairman @ Radical media
  • - Peter TORTORICI, CEO @ Group M Entertainment
  • - Bryan BINIAK, VP, Global Head Partner & Application Development @ Nokia
  • - Jamie BYRNE, Global Head of Content Strategy @ Youtube
  • - Olivier GERS, CEO @ Endemol Brands Worldwide
  • - Maria Luisa FRANCOLI, Global CEO @ MPG & Havas North America

The Summit will centre around a global competition showcasing the very best creative of the sector. If you think your campaign meets the mark, REGISTER NOW!

Have a look at the Brand Entertainment & Contents Cristal competition rules and enter your campaigns online.

Deadline for entries: 26 October 2012

We hope to see you there for what looks set to be an excellent summit.


Launch of the BCMA Weekly Digest

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We are delighted to announce the launch of the BCMA Weekly Digest.

The BCMA Weekly Digest is a ‘virtual newspaper’ that summarises the week’s most relevant stories about branded content which we hope you will find of interest.

It is curated by International Branded Content specialist, Chris Sice, MD of Blended Republic, on behalf of the BCMA. (twitter @chrissice).

Just click here and then subscribe, and you can receive the ‘paper’ each Wednesday.

EXCLUSIVE WHITEPAPER “ENTER THE AGE OF BRANDED CONTENT” BY BCMA

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EXCLUSIVE WHITEPAPER – “ENTER THE AGE OF BRANDED CONTENT” BY BCMA

The Branded Content Marketing Association (BCMA) has explored for MIPTV-MIPCube the exact meaning of branded content and its numerous variants. This definition is put in practice through a series of best-in-class branded content initiatives developed by leading brands including MINI, Chipotle or Heineken.

http://www.my-mip.com/en/resource-centre/white-papers/branded-content-bcma/

MIPCube at MIPTV launches two competitions dedicated to branded entertainment – Submit by 22 February!

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Events_BrandOfTheYearAward

At the heart of MIPTV – the world’s market and creative forum for content on every screen – MIPCube brings together the worlds of advertising and content creation to shape the future of digital content and brand experience.

With 11,000 participants, 1,200 production companies, over 1,600 exhibitors and an exclusive Brands and Content programme, MIPCube and MIPTV are where you’ll discover how to make the digital experience work for you and your clients.

Learn how, what, where and when your target group consume content and through which platforms; meet new talents; find business opportunities; and see creative approaches to make the shift from traditional advertising to an enriched brand content experience.

Submit your campaigns and ideas to the MIPCube competitions and get worldwide visibility at MIPCube!

Brand of the Year Award: this Award recognizes brands and agencies for the creation of original video content that is central to a wider branded entertainment strategy. The award was created at MIPTV in 2011. Previous winners include AmEx (2011) and Heineken (2012). Could your brand be next? In 2013, we’re pleased to announce Fast Company’s Co.Create as the Brand of the Year Award’s official selection partner. Submissions for 2013 are open until 22 February!

Content 360: the MIPCube / MIPTV competition dedicated to showcasing innovative work from transmedia producers and advertising agencies. Content 360 is looking for people with a unique digital approach to content creation. WANTED: TRANSMEDIA FICTION FOR TV, WEB & MOBILE IN RUSSIA – Reward: 5000€ for project development from CTC Media! And a unique chance for producers and creatives to enter the booming Russian media market!
Contestants can submit their ideas by filling out the Application Form by 24 February 2013.

THE BIG RETHINK 2013 – MAKE YOUR BRAND MORE POWERFUL – 21st March 2013

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bigrethink

HIS marketing event, now in its fourth year, gathers 150 leading marketers together to generate fresh ideas. It is a space in which conventional thinking is challenged and critical visions, tools and insights are shared. With interactive sessions led by the most unexpected and talented individuals, this summit will provide our audience with new approaches to marketing in today’s challenging environment.

THE THEME THIS YEAR

BRAND. It could be the most valuable asset you have. Is it as powerful as it could be? Does it engage consumers who are exposed to ever more brands, and who demand ever more meaningful, personal relationships with them? Is it strong enough for you to withstand increasing competition to your company? In 2013, The Big Rethink will invite you to think about interesting ways to make your brand more powerful.

ATTEND THIS EVENT TO:

KNOW YOUR OWN STRENGTH: How can the power of brands be measured?

UNDERSTAND THE POWER OF MYSTERY: How can brands benefit from mystery, magic and exclusivity in the information age?

FIND ANSWERS TO PROVOCATIVE QUESTIONS: Does sex still sell?

LEARN FROM POWERFUL CASE STUDIES: A series of case studies will reveal the successful ways in which leading brands are creating emotional engagement with consumers.

MAKE YOUR BRAND MORE POWERFUL

BCMA members qualify for a 15% discount.

CHINA CONNECT – (Paris 28th to 29th March 2013)

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chinaconnect

Founded and organized by Laure de Carayon, China Connect is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe. This unique event is reaching out to an audience of top-level European marketing & digital decision makers from luxury, cosmetics, fashion, retail, FMCG, services, communication, media and the international press focusing on the Chinese market.

Why should you come?

Meet the influential digital players and the most innovative brands from China and access the highest-level insights to engage and sell to China’s increasingly savvy and discerning consumers. Develop your expertise on China’s unique, innovative and ever-changing digital scene .Connect with the most sought-after marketers in China .Explore new business opportunities with leading Chinese digital and media players

Who should come?

Heads of Marketing
Heads of Communication
Heads of Strategic Planning
Heads of (new) Media
Global Consumer Brands (Luxury, Fashion, Cosmetics, FMCG , Automotive,
Services.)
.Media, Advertising, Digital and Mobile Agencies .Retailers and E-tailers .Digital Service Providers .Content Producers (TV, Music, Games) .Internet Portals .Social Networks, .Innovation and Research Organizations
To receive the full member discount rate of 33%, please use promotional code BCMA13 when booking.

FESTIVAL OF MEDIA GLOBAL 28-30 April 2013

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FESTIVAL OF MEDIA GLOBAL 2013

The award-winning Festival of Media Global 2013 will take place on 28-30 April, in the stunning setting of Montreux, Switzerland.

The Festival is the global destination for over 700 of the world’s most important influencers and decision makers in the media industry. It’s the place where topics are discussed, deals are made, and innovations are unveiled.

The key theme for the 2013 conference is From Content to Commerce.

Are we in the midst of a transition that will see retailers becoming content companies and content companies becoming retailers? If so, what role will the media agency play? And, in the age of the algorithm, is the craft of media selling a thing of the past?

For full conference information please visit the website: http://www.festivalofmedia.com/global

Exclusive 10% discount for BCMA members: Use code BCM10MPX

Content Marketing Conference, 27th – 31st May 2013

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27 – 28 May 2013, Sheraton Towers, Singapore
30 – 31 May 2013, The Mira Hong Kong, Hong Kong

Content Mktg Conf Banner 175x70

Today’s media savvy consumers crave knowledge that empowers them to make more informed choices. They want to interact directly with the brands they use and trust. Good content makes them stop… read… think… interact and buy.
Do you have exciting, entertaining and information-rich content that would engage your customers 24/7/365?

Is your message cohesive and seamless across multiple channels?

Does your content provide 2-way communication with your audience and ultimately drive profitable customer actions?
This 2-day conference aims to equip you with strategies to develop quality, relevant content for higher engagement and sustainability across all platforms. Discover how Standard Chartered, Microsoft, General Electric, Lenovo, Avaya, SingTel, Harbour City, Unilever, BlackBerry, Hewlett-Packard, Cisco, Hitachi Global Storage Technologies, Shell, MasterCard, Korean Air, Intel, Hell’s Pizza, Singapore Sports Council repurposed their content for a compelling, shareable experience. Pick up practical tips in using brand persona and content strategy to differentiate your brand. Learn how to achieve content synergy with multi-channel integration for effective reach and consistency.

For more information, please visit: http://www.conferences.com.sg/s1417-cm1-18a-d.pdf
For registration or enquiries, please contact Ms Elicia Foo at +65 6592 7355 or
elicia@conferences.com.sg


Insight Series 26th June – Havas Media

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Insight Series, 26th June 2013 – Havas Media, 60 St Martin’s Lane, London WC2N 4JS

Insight Series_events

As superficial brand-talent associations get replaced by authentic, multi-dimensional integration and stars evolve from ‘endorser’ to ‘creative director’ what are the new rules of engagement in the social media world? What are the issues around authenticity, control and price and are the new platforms that allow talent to transact directly with brands a fad or the future? And what role does technology play on the personal branding arena?

A snapshot of People Power in 2013.

BCMA Insight Series “Power to the People”

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InsightSeries_home

The great and the good from the branded content industry gathered together on Wednesday (June 26th) evening at the superb basement venue at Havas Media in London. The theme for the BCMA Insight Series event, “Power to the People” which focused upon the evolution of brand and talent relationships as an essential part of branded content marketing. In our tech-enabled, social media world we looked at identifying the new trends emerging and what insights could be uncovered to enable brands and their agencies to maximise the benefits for these relationships.

The event, sponsored by Alphagrid and Dot Talent, our media partner being C21, gathered together an expert panel featuring Oli Trethewey, Founder of talent/brand agency Romelle Swire, Danny Spronz, CEO/Founder of Dot Talent and Joanna Scarratt, Head of Brand Partnership at United Agents. Following a brief introduction from BCMA CEO Andrew Canter the lively session began with Evolution One: From Endorser to Creative Director with Oli’s perspective on the recent development of celebrities being given in-house branding roles. Talent as brand or Brand as talent? The two are merging/becoming harder to distinguish – one example being PaddlePop ice-creams and their mascot becoming a film star, and the X-factor example of “who is the product” and “who is the talent” – the band, or the people behind the band?

He went on to explain the 3 key insights ranging from Endorsement to Brand Ambassador. 1) Endorsement works well for the likes of L’Oreal, Nespresso etc – the market isn’t ‘evolving’ into something better than this. Social Media/Consumer touch points should be leveraged – but we don’t need George [Clooney] in Guatemala picking beans to be useful – he brings shiny, and sexy.. it’s enough… So there is still some merit in “stick a big star on the pack”. 2) Middle Ground is Alicia Keys/Blackberry – “Creative Director” – or more “involved in Creative Advertising” – she’s not even having as much impact on the actual product as Marc Jacobs for Diet Coke (at least he designed the bottle !). 3) Marc for Louis Vuitton is obviously the true ‘creative director’ – but Dr Dre and Beats is also an excellent example – his passion drove that project F*** sneakers, let’s make speakers”(!).

You need passionate talent to drive a project – so they must be interested, engaged, credible, and not p***ing off their fans. As an industry should remember there is no shame in PR/Endorsement – they are neither RIGHT and the other WRONG, or better/worse.. we’re all just here to sell stuff at the end of the day! He closed by just saying to remind us all to call a ‘spade a spade’, and do things honestly, or consumers will see through it, and this job is not just about patting ourselves on the back in Campaign Magazine!

Next up was Danny Spronz to give his viewpoint on Evolution Two: From Unobtainable Celebrity to Accessible Digital Friend which focused on how social media has been a game changer in the talent/brand world. In many ways an unsurprising title as we’re all now used to being able to interact with celebrities using Twitter and Facebook. He showed an image of the infamous YouTube clip “Charlie bit my Finger” (11m+ views) and asked the audience who thought Charlie was a ‘celebrity’ – most people agreed! He went on to say that in today’s world celebrities are people we admire, and they’re people we aspire to being like. So we want to know what they’re up to, what they’re thinking, and what they’re wearing. He said that celebrities have become brands in their own right, and their management teams have shifted from being pure organisers of performance, to also being brand managers, with a target audience, brand essence, style, and tonality like any conventional brand. As social media followings grow, celebrities are also becoming media owners. Meaning that celebs are getting a lot closer to their audiences, and are becoming increasingly valuable to the owners of conventional brands.

Which is more influential? Brand OR Celebrity? In fact, celebrities tend to be far more influential and this is because they are both aspirational and, although this is a simple truism, they are PEOPLE … and consumers tend to be highly influenced by the attitudes and behaviour of others that they look up to. He then showed a video of Littlewoods Live they created, the UK’s first ever Live video show to be broadcast on facebook. A new kind of celebrity is emerging, the YouTube celebrities. These are people who are achieving their fame solely through their appearances on YouTube. Very.co.uk formed a collaboration with Zoela. Entertainment is key to achieving engagement, and music is therefore a key genre within celebrity-fronted branded content. Comedy also offers a major opportunity for brands and the future of social is increasingly in interactive video. When a brand has made the switch to using Social Video, they also want to know that it’s working, and this is where the use of data comes into its own.

Our final speaker was Joanna Scarratt with a talent agents perspective on Evolution Three: From Paying for Celebrity to Paying for a Celebrity and the Community exploring how brands are paying for talent is changing. As a fully qualified lawyer, Joanna explained that her work mainly involved negotiating contracts for her clients/talent. Not so glamorous, as she explained that although the majority of her clients were actors whose reputation and profile is built as a result of their work and the roles they play. This is very different from other talent such as musicians, sportspeople and presenters.

Actors see themselves first and foremost as artists and there is a huge fear of being seen to “sell out”, of compromising their reputation if they undertake any work which can be called “commercial”. Of course she was generalising, but there is definitely suspicion of anything that does not require them to be in character. This attitude can also be prevalent amongst the management team as well. And this applies to projects ranging from traditional commercial campaigns to brand sponsored, creative activity. She said that they regularly have to turn down offers worth millions of pounds in her department. She revealed a key insight that often a main motivation for working with a brand is getting married or divorced, wanting to buy a house or having an enormous tax bill to pay.

She explained that once a deal is on the table there are three key issues – 1) Fee; 2) Exposure and 3) Time commitment.

1) Fee: The actor will want enough to make the idea of “selling out” worthwhile.
2) Exposure: Understandably the brand will want to exploit the talent as much as possible. After all, if you’ve just paid out £500,000 upwards you are going to want to get your money’s worth.
3) Time Commitment: Be aware that the actor you’ve secured won’t have thought about any other commitment other than shooting days, even when they’ve received an overview of activity and spelled everything out.

She gave us a fascinating insight to a deal a few months ago for a client launching a new product. From everything you’ve seen or know about the client you’d probably think he was au fait with all things technical. However, in reality he is what I can only describe as a technophobe. She did flag this up when the deal was being negotiating but in the end it didn’t affect anyone’s decision. The brand were so delighted to have secured him, they failed to really think about the consequences.

And this lead to a less than happy relationship. For example, social media, as in so many deals, was absolutely crucial to the brand’s campaign. The client was active on twitter with several million followers so a good bet you’d think. However, if you look further, there is no other controlled online presence – there’s no Facebook page or website and when it came down to it, the client was very, very reluctant to use twitter to promote the advertising activity.

Where does all this leave us? She reminded us that the taxman never goes away and there’s always the new house or baby at some point. There are exceptions, there are some people out there who have no problems with a good campaign. And of course there are American celebrities who think the UK is a tiny island somewhere in northern Europe. She is now focusing on up and coming talent – actors who I can talk to about the brave new world to give them an understanding of the opportunities that could be out there for them.

We then opened up the discussion to the audience who were fully engaged with the speakers and there were some excellent questions which added great value to the debate.

With the formalities over, it was time for everyone to relax and enjoy the food and wine supplied by our fantastic sponsors.

Next Insight Series event in October will focus on new, leading edge technology platforms for branded content.

Digital Storytelling: We’re Talking About a Whole New Twist

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DIGITAL STORYTELLING: WE’RE TALKING ABOUT A WHOLE NEW TWIST.
Soho Hotel, London, September 10th, 18:00 – 20:00hrs

engage_email_invite

We’re not getting all nostalgic on you. But remember when digital storytelling used to be pretty simple? You picked a platform to tell your story, and you told it. With any luck, it was an engaging story, you succeeded wildly, got promoted, and became a digital superhero.

Now? It’s a radically different story.

New technologies have created new platforms, new hardware, new contexts, new cross flow, and new opportunities to succeed–or screw up royally. Consumers have changed, too. They’re more digitally connected than ever—yet it’s harder than ever to engage them.

That’s why ENGAGE was created. It brings together many of the best practices and most innovative thought leaders in the business, in a community forum designed to create an open conversation. With expert speakers from a wide range of fields, and an audience of senior-level people, it’s an opportunity to meet and greet the people who are writing the next chapter of digital storytelling.

You’re invited to ENGAGE: The London Digital Storytelling Conference – an event bringing together the best and brightest in Media, Advertising and Technology to discuss innovations in cross-platform storytelling. To register using BCMA’s exclusive member discount, enter code BCMAtnyc at registration.

Speakers include:
Matt Batten, Chief Creative Officer, Wunderman
James Hilton, Co-Founder, AKQA
Patrick Fischer, Co-Founder & Managing Director, Creativity Media
Nadya Powell, Chief Innovation Officer, DARE
David Ripert, Head of YouTube Next Lab
*more to be announced

Click here to register now.

Brand2Global Conference, September 16-18, 2013 – London

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Brand2Global Conference, September 16-18, 2013 – London

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Brand2Global Conference is a new event designed for executives who drive global marketing and are responsible for international market share and revenue. It will feature presentations from experienced practitioners with global marketing experience in four key focus areas: Global Branding, Global Marketing Campaigns, Global Websites and Global Social Media.

The presentations are being designed to answer these basic questions facing the global marketer:

  • What is your brand essence and how can you assure that it is established accurately in each target country?
  • What are the best practices for global advertising campaigns that combine a universal message, yet can be easily translated into local campaigns?
  • What is the best strategy for international SEO and how can you take advantage of it while building your global brand and campaigns?
  • How are social media outlets revolutionizing the way your brand interacts with customers across borders and how can you track and integrate the sentiments of your global customers in an effective manner?

For more information please visit the website: www.brand2global.com

BrandMAX Summit, 26th September 2013, London

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BrandMAX brings together a cross-section of like-minded marketing directors and CMOs for a collective rethink. A unique opportunity to take a step back and assess common practice, gain new perspectives, ideas and inspiration to fine-tune and propel the effectiveness of your marketing and brand.

BrandMAX gives you access to architects of some of the world’s most impactful marketing and communications – those who are at the leading edge of brand optimisation and are driving top marketing ROI.

Designed by leaders in marketing, for leaders in marketing, this event gathers more than 150 key executives from the world of marcomms to tackle the biggest challenges in the industry, as an industry.

Through a compact one-day programme, packed with only the core issues the industry are facing in driving return from their marketing, this event will feature a range discussions, break-out sessions and interactive voting so that you get the chance to make the most of you time and take control of the agenda.

Creating a competitive advantage for delegates, BrandMAX is THE place to be to find out the latest trends, insights and developments in optimising your brand and ROI.

For more information, please visit: http://www.brand-max.net

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